My approach

I work closely
with each hotel.

I don't work as an outside vendor sending recommendations, but as an extension of the commercial team that takes decisions.

The collaboration is built around a simple process, with data as the foundation and honest conversation as a habit.

  • Close and continuous relationship
  • Decisions based on data and experience
  • Quick and direct communication
  • Practical focus, not theoretical
My 4 practice areas

Four areas, one objective

Revenue management
and forecasting

Annual pricing strategy, monthly targets, tracking of booking pace and rate adjustments based on real demand.

Distribution
and OTAs

OTA audit, strategy and management: mark-ups, parity and visibility campaigns to improve profitability and reduce dependence.

Direct
bookings

Google Ads and metasearch like Google Hotel Ads, booking engine optimisation and channel manager integration.

Email
marketing

Story-driven newsletters built on guest data. 70-80% of guests opt in to receive relevant communications.

Behind the work

The tools behind each area.

Four real examples of how I work day to day, one per area. They are not menu items — they are the pieces of the daily work for every hotel I partner with.

01

Revenue management signals

Every week I review a calendar that flags dates deviating from baseline on three independent signals: position vs last year, booking momentum and within-month rank. Thresholds calibrated per property, not generic. The result is a short list of dates worth acting on before the market adjusts.

02

Distribution and channel mix

Monthly tracking of how bookings split between direct, OTAs and agencies — by room nights, revenue and country of origin — to spot dependencies, compare net margins and adjust mark-ups and promotions accordingly.

03

Digital acquisition — Google Ads and remarketing

Active campaigns built around three concrete goals: protect the brand on search, gain direct-booking share in specific markets, and recapture website visitors with remarketing and Performance Max. Continuous optimisation and monthly reporting on cost, conversions and return.

04

Newsletters and guest communication

Narrative newsletters sent to the guest base — repeat-guest segmentation, post-stay sequences and occasional offers. Turns happy guests into repeat bookings and word-of-mouth referrals, without spamming the list.

How I work with you

A typical month

  1. Two monthly review and planning meetings

    Analysis of results, demand, competition and strategy.

  2. Weekly reports with variances, actions and pricing adjustments

    Tracking of booking pace, pickup and opportunities.

  3. WhatsApp, email and calls for quick decisions between meetings

    Direct and agile communication when most needed.

  4. Quarterly newsletters, more on demand

    Segmentation of returning guests and guest communication.

  5. Active management of Google Ads and metasearch campaigns

    Continuous optimisation and reporting on results.

Let's talk about your hotel.

The first call usually lasts about 30 minutes. We look at the current situation, demand, the direct channel and commercial priorities to understand if it makes sense to work together.

Request an initial call →

Initial audit free and no-strings.